This Item Is Currently Only Eligible for Amazon Verified Purchase Reviews

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Amazon reviews make information technology easier for customers to purchase products online, by relying on shared opinions from peers rather than examining products themselves. But, with rampant abuse of the system and many customers aware of fake reviews, modern consumers are placing less and less stock in good reviews. Amazon recognized this trouble and began working to combat it, banning paid and incentivized reviews and offering a "Verified Purchase" bluecoat to add veracity to reviews.

The "Amazon Verified Purchase" bluecoat means that the customer bought the particular through Amazon. As of Nov 2016, Amazon is also using Verified Purchase reviews equally part of their ranking algorithm. To get the badge, customers simply leave a review and Amazon verifies if they purchased it with that account. If they oasis't, the bluecoat but won't appear. Amazon too limits the number of non-verified reviews a customer can leave to 5 or less per week.

These efforts are intended to 'clean up' the Amazon review space, making information technology harder to game the organisation, and harder to pay for reviews. At the same time, you yet need reviews to rank in Amazon's search algorithm, to bulldoze conversion, and to brand sales. So, you need to understand how Verified Product reviews work, how to get them, and what qualifies.

What Qualifies as a Verified Purchase?

Amazon.com buyers tin can go out a review with an Amazon Verified Purchase badge, providing they have purchased the product on Amazon for at least lxxx% of the original value. Customers must also have spent at least $fifty total on their account to get out a review.

In 2016, Amazon began removing Verified Purchase badges from reviews where the buyer purchased the item at a steep discount. Moving forward, offer discounts volition also reduce the likelihood of a Verified Buy bluecoat showing up on the review – even if you're offering information technology broadly through a promotion. Items discounted at more than 50% in the past no longer have badges. Just, information technology appears that badges do not show up for new reviews on products discounted more than 20%.

This does limit the corporeality of incentivization y'all can use to bulldoze reviews, simply that's the bespeak.

Why do y'all demand Amazon Verified Purchase product reviews?

Verified Purchase Badges Better Conversion

Amazon customers are becoming increasingly aware of simulated reviews. Some unscrupulous sellers pay to take hundreds or even thousands of fake five-star reviews on their products, balancing out negative reviews from real customers, or hiding the fact that the production is new and relatively untested. Because online buyers cannot test or bank check a product in advance, this procedure greatly undermines consumer trust in buying online.

The Verified Purchase bluecoat helps to balance this problem past showing customers that there is a significantly larger adventure the review is 18-carat. Amazon now allows customers to filter by Verified Reviews, so some consumers volition only look at those reviews. If you have a great deal of positive Verified Buy reviews, customers will likely trust the product more than, which will amend conversion.

Amazon's Review Algorithm

Amazon's Terms of Service state that you may not intentionally dispense product rankings by offering a large number of gratuitous or discounted products in exchange for a review. This means that yous can however offer some products to reviewers for free, but the practice of giving away hundreds of products is effectively banned and with Verified Reviews, filtered out for sellers who manage to do so anyway. To business relationship for this, Amazon limits the number of reviews each person can leave per mean solar day and takes various factors such as verified purchases, review age, and helpfulness votes into consideration for their algorithm.

There's a lot that goes into ranking on Amazon, just reviews are a large part. Reviews contribute to Amazon's ranking algorithm in several ways – but not all reviews are considered equally. Amazon considers the age of a review, the review history of the client (such every bit the number of helpful reviews they've left in the past), review historic period, verified purchases, and helpfulness votes when using reviews for ranking. This is intended to prevent sellers from gaming the system – and it may hateful that valid reviews left on your products are not considered.

In short, reviews left past well-established customers with a history of leaving positive reviews will do a lot more than for your ranking than reviews left by a new account. Similarly, reviews Amazon can verify will improve ranking over unverified purchase reviews.

Driving Natural Reviews

Verified Purchase Reviews lend credibility, show potential customers that your reviews are from consumers who actually purchased the product, and make the review system harder to game and dispense. That's great news for sellers investing in quality products and quality customer service, because y'all tin profoundly boost your ranking and your conversion just by making sales. Yous just have to boost the number of customers who go on to leave a review by integrating a expert review strategy.

• Ask. Virtually customers are more than willing to share their feel
• Offering a perk, such every bit a disbelieve code in commutation for a review
• Add together additional discounts for product photos and videos
• Optimize for sales. Create high-quality pages, optimize pictures, bullets, product description, and keywords
• Deliver quality. Stay on summit of your inventory management and shipping, employ 3PL and FBA where necessary, and get products to customers quickly and safely. Stock outs and slow aircraft are the fastest mode to earn a bad review on a adept product.
• Use Sponsored Products Pay-Per-Click (PPC) advertizing platform for Amaz… More to heave sales. A small pct of all sales will result in reviews.
• Run promotions for previous customers from your store with no more than a 20% discount
• Contact peak Amazon reviewers and request reviews. Most won't buy your product, only you may be able to gift it (digital production), and yous volition benefit from getting a review from a top reviewer, even without the Verified Purchase badge.

At the end of the day, Verified Purchase badges assist small consumers and real businesses to compete with sellers pushing mass-produced items from sites like Alibaba. Information technology allows customers to evidence their opinion more than, and information technology will mean that low-quality products will slowly sink out of the search results. If you have a skillful product and you invest in quality, Amazon Verified Purchase, reviews will simply help your business organization. Just make sure you integrate tactics to drive sales, evangelize quality products, and fulfil orders chop-chop, to keep existent customers as happy as possible.

This is a guest post written past Skubana. Skubana is an all-in-ane ERP system that focuses on multi-market inventory management for high-volume ecommerce merchants.

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Source: https://sellerengine.com/amazon-verified-product-reviews/

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